Volvo is definitely doing something here

24Jun08

I posted a while back about a Volvo ad that used a song by the Swedish group Malpo Mene, and I wondered if the might be trying to tap into their Swedishness by using an indie-rock group from their own country.
The answer, it seems, is yes, because the newest Volvo ad uses a song by [...]

Filed under: Swedish music, advertising   |  Leave a Comment

Reduced to getting music tips from advertisements

11Apr08

This has been on regularly on CNN for over a month now, but at some point it occurred to me that the song they use here is better than the average car commercial song.  In fact, if you’re not VW around the turn of the century, your music is probably awful.  [...]

Filed under: Swedish music, Uncategorized   |  1 Comment
Tags: commercials, music, Swedish music