Robert Kelley A. is a writer and management consultant based in New York City.  He also is part-owner of Chonta Records, a record label devoted to Colombian music.  His writing interests include travel, food, music, business, design, literature, art, media and politics.  His consulting focus is on using complex data analysis to allow small- and medium-sized businesses to make better decisions (think Moneyball applied to start-ups).  He was born in Bucaramanga, Colombia, raised in Lancaster County, PA, and graduated from Duke University with a B.S. in Economics and Mathematics.